euge's blog

Green Screen Studio is good to go...

euge — Sat, 29 Dec 2007 06:23:44 +1100

Been building my home studio for about 4 months. Finally got the back lighting working for three point lighting.

I've been using fluorescent light because of the lower heat output and lower cost.

The trouble was getting a sufficiently powerful backlight for the three-point lighting set up.

I eventually settled on trying to get a lighting boom arm to position a fluorescent light with a reflector just behind me.

Works a treat!

Sweet Video Goodness

euge — Sat, 29 Dec 2007 03:21:56 +1100

Tested out my new tripod. It's awesome. Quite pro. Only $149 delivered. Real drag fluid head. Nice beautiful panning arm. Smooth action. Aluminium construction. It's awesome! I'm a happy chappy!

Real Time Greenscreen Switcher

euge — Fri, 02 Feb 2007 03:20:51 +1100

Awesome software - check this out!

White balance and 18% gray

euge — Tue, 02 Jan 2007 12:39:05 +1100

Christopher Appoldt , dec 12, 2005; 04:46 p.m.

No no - it doesn't mean that. It means that if you put a gray card (propped up, for example) on the set and photograph it, the camera will find it as 18% gray (instead of the white background) thereby recording the white as white. What's happening is your camera thinks you WANT the white to be gray. You need to feed the meter something almost PERFECTLY 18% gray - that's why they make the cards. . .if they didn't, photographers everywhere would be in a fix.

So here's what you do:

How $1.36Billion started...

euge — Mon, 25 Dec 2006 16:42:11 +1100

Youtube started with this sketch!

Technorati Tags: youtube, video, web2.0

test

euge — Sat, 16 Dec 2006 01:14:59 +1100

dfdfsdfsd fsdfsdf

dsfdfsd

Technorati Tags: test

The world's biggest RSS button

euge — Thu, 14 Dec 2006 14:53:01 +1100

I received an e-mail yesterday telling me about a lead generation strategy which was a replacement to traditional Google Adwords and SEO. â€œI donâ€™t want to miss out on this!â€ so I clicked the link. So what was it?â€¦

Brent Hodgson Copywriting Blog

Technorati Tags: tryhard, copywriter

Web 2.0 In Market Research

euge — Tue, 12 Dec 2006 23:12:05 +1100

Web 2.0 is all about connectivity. The content pyramid has been turned upside down. It used to be there were a few powerful "information dictators" that controlled the channels through which we received our information.

The scarcity was in the barriers to entry to mass communication. Millions and billions of dollars to buy air time over television, radio and print-media.

Those barriers are gone. Anyone with a computer, within a few minutes (literally) set up a web page and have the potential to reach millions of people all over the world.

So, turning things around and putting content creation in the hands of consumers creates another problem. There is TOO MUCH OF IT!

A need to filter all this stuff then arises.

It turns out that web 2.0 technologies and communities are very good in filtering the wheat from the chaff through a few core technologies.

Tags

Every time someone posts a blog, they have the ability to "tag" their post with a number of keywords that help categorise the articles.

Services such as technorati subscribe to a millions of blog posts and make note of what tags are being used, and use these to categorize posts, and often display what is known as a "tag cloud" (one taken from technorati.com shown below) to show what's hot and what's not.

The way it works is that the bigger the size of the font of the tags, the more popular it is. This blog post is being written a few weeks before Christmas, so it's no surprise to find that "christmas" and "shopping" are two big ones!

The ability to easily see the real-time trends of the "herd" is priceless from a marketer's perspective.

Your role is to gather the herd. To find out what they want. To give it to them. Well.. now my friend it's served up on a silver platter.

Here's a tag cloud from another service called del.icio.us:

In this case it shows what tags people are using when they bookmark sites using the del.icio.us social bookmarking service.

This is a marketer's goldmine. Where in the offline world can you get such up-to-date real-time trends of what people are interested in. You can't! This is exciting stuff guys and gals!
Info-Democracy

The converse to information dictatorships is info-democracy. No longer do you have to settle on the news networks deciding what is "new"... now the voice of the people can be heard.

Take for example the website digg.com:

The top 3 news stories are there because they had the most popular votes. Anyone can submit a link to a news story, but only the top voted stores make it to the home page.

This is a brave new world!

What does this mean for you:

A few things:

You should be making a regular stop by social bookmarking and tagging sites to get a "pulse" for the marketplace. Particularly if you are looking for new niches to get into.

Also, you should consider replicating a democratic news site in your niche.

Many of the sites that I've shown you are probably heavily slanted towards the technology or early adopter market. But mark my words, they are becoming more and more mainstream everyday. Three years ago no-one had heard of a "podcast" - now virtually everyone has.

There are "white label" software scripts that you can get or you can simply hire a programmer to build your own digg.com clones for your niche.

Remember, what works for the general market often works in a niche, even more successfully.

You won't be the next digg.com, or youtube.com but you could be troutfishnews.com or troutfishtube.com and own that market.

Now go forth and conquer.

-- Euge

I'm a director!

euge — Mon, 11 Dec 2006 11:03:50 +1100

I got my youtube director account.

Why is this important?

Because I get great visibility in search results, and more importantly:

I can pimp my website. Check out the image above. It has a call to action, and it mentions my URL two or three times!

Move over Speilberg!

test

euge — Sat, 09 Dec 2006 00:06:23 +1100

test